Retail Top 5 Expectations for 2018:
Cutting-edge technologies will drive a differentiated customer experience
Retailers will invest to optimize their current infrastructure to keep up with the pace of digital disruption
Security controls will be prioritized in the effort to further protect customer information
Technology investments will be made in physical stores to enhance the path to purchase
Unified commerce will replace omnichannel as the new retail buzz word
SOURCE CenturyLink, Inc.